Thursday, November 17, 2011

Lululemon and the Coles-Notes of Atlas Shrugged

"If any civilization is to survive, it is the morality of altruism that men have to reject."
 (Ayn Rand)

B y now most you of you have already been apprised of the seemingly misinformed Lululemon campaign. While I'm not really one to proselytize, I do find this particular attempt to hijack an idea quite funny. And to be honest, it smacks more of a Coles-notes reading of Rand than of a conspiracy. Oh Lulu when will you learn?? A book ain't just words, it's a whole world...each letter weighing more, meaning more with context. By the time you add up this book's words and calculate all their possible meanings, a single page can deliver quite the load. This 'John Galt' bag does not travel light.